In BMW's latest commercial it uses flowing ink from its archives to symbolize its vast knowledge of cars.
BMW is introducing its re-designed 5 Series with "Ink,'' a 60-second spot that shows ink flowing out of all the notebooks, charts and files in the BMW offices, leaving only blank pages.
The point is to demonstrate that everything BMW knows about building cars has been poured into the 5 Series, BMW's second biggest-selling model in the U.K. In the commercial, the ink forms a stream and then a river that makes its slow but purposeful way through deserted streets and out into an empty parking lot.
