Realise helped create the new Channel Five idents based on emotions, this one in particular features an image free spirited balloons. The word free features in a shot of blue skies with hundreds of balloons forming the word briefly before floating further away.
The idents do not feature the broadcaster's logo, but instead use images inspired by the words live, fast, hope, risk, dare, play, free, rush and life, as well as love.
Each word appears in the familiar location of the Five logo in the onscreen idents, on the left-hand side of the screen in the channel's established typographical style.
The Five director of marketing, Jane Scott, who joined the broadcaster from the BBC in June last year, initiated the rebranding and the new idents were commissioned by the head of creative services, Nol Davis.
