Very / Home and Electricals
Director Ross Cooper has an impressive track record when it comes to elaborate set design and in-camera effects. For Very’s Home and Electricals campaign we worked with Friend and St Luke’s to quite literally unbox their new range of products using a moving set built on a turntable.
After advising the director and carefully supervising the shoot, our 2D team created two commercials featuring a stylish box of tricks that reveals Very’s collection of contemporary homeware before seamlessly resolving to the company’s bold and recognisable logo. This involved 3D tracking shot elements, fitting a virtual box around the live action footage and stitching all the boxes together.