Buchanans / The Illusionist

Juan Cabral is directing some of the most emotive and visually stunning commercials on telly today. Everyone here in the studio loved this script when we read it. We knew the effects needed to be perfect and invisible, so Jordi set out to Buenos Aires with the intention of working hard to allow Juan to shoot as much in camera as possible.

The production team shot simply stunning footage on Alexa Raw using a set of unique anamorphic lenses which made it even more beautiful. The lens choice led us to recommend using plates for the crowd rather than CG to keep the distortion constant. We also opted to shoot the elephant for real (not CG) using plates alongside the actor to get a real performance which were then composited into the theatre. Beyond that our work was all about enhancing the already brilliant photography. Here is a recap of our work; bespoke Vegas hotel signage design, old TV effects, magic trick enhancement, time-lapse CGI city and billboard, theatre marquee and city extension. Hopefully you didn’t notice it…

Agency/Main Client
Agency: Santo
Executive Creative Directors: Maximiliano Anselmo / Sebastian Wilhelm
Producer: Leandro Sussman
Executive Account Director: Florencia Spinetta
Account Director: Eugenia Otero

Production Company
Director: Juan Cabral
Exec Producer: Debbie Turner
Producer: Stephen Johnson
DOP:Alwin H. Küchler
Art Director: Sebastian Orgambide
Wardrobe: Florencia Tellado

Editor: Emiliano Fardaus

Music: Circle of Sound, LA.
Sound Design: Tres Sonidos, BA.

Post Production
Realise Studio
Creative Director: Jordi Bares
Flame Lead: Ally Burnett
Flame Assist: Ross Macpherson
Nuke: Alex Snookes, Matheus Lacava
CGI: Jordi Bares, Rafael Zierhofer
Matte Painting: Henrik Holmberg
Graphic Design: Fredrik Nordbeck
Media Coordinator: Tom Brown
Production: Paul Schleicher, Martina Silharova

Paul Harrison at Finish