Ancestry / Postman

Agency: VCCP
Production company: Stink
Directed By: Christian Bevilacqua

Representing the worlds largest genealogy site presented some interesting challenges. Director Christian Bevilacqua was keen to convey the intimacy and excitement of pealing back layers of history whilst making the experience seem accessible and simple to engage with. With the Ancestry sapling graphic and the website look-and-feel as a starting point, we worked with conceptual artist Ross Dearsley to design a spacious and organic world where family trees grow before our eyes. Bespoke rendering and lighting techniques give the Ancestry saplings a striking presence in the 30, 15 and 5 second spots.